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    Fintech UGC that performs
    not just looks nice

    Making finance relatable while staying within strict financial marketing rules.

    6+
    Months
    10+
    Creators
    Native
    TikTok feel

    The challenge: finance content is easy to ignore

    Anyfin needed continuous, high-performing UGC in one of the most regulated categories - and a partner who could own the whole pipeline from concepts to final ads.

    - Scripts that comply with financial marketing rules.

    - Trustworthy creators in the 24-45 age range.

    - Content that works on both Meta and TikTok.

    - Tight timelines, precise end plates and zero brand slip-ups.

    Our solution: an always-on UGC system

    Strategy and formats

    • • Each concept x 2 hooks = 6 ready-to-run videos per round.
    • • Problem-solution UGC, street interviews and talking-head app demos.
    • • Formats tested and dropped quickly when data said no.

    Creator sourcing

    • • 10+ hand-picked Nordic UGC creators.
    • • Age-matched to each campaign (24-35 and 35-45).
    • • Two different creators per batch.

    Scripts and compliance

    • • Scripts and two hooks drafted for every concept.
    • • Iterated together with Anyfin in shared documents.
    • • Shifted to direct-to-camera delivery when results proved it worked better.

    What happened

    "The content became a standout performer on both Meta and TikTok."

    - Anyfin

    The street interview format performed best

    Anyfin asked to keep using it in later rounds.

    Weak formats were cut quickly

    Decisions were based on data, not opinions.

    One test turned into repeated waves

    Test, measure and scale the winners - the learning loop kept the partnership going.

    Why this matters for your brand

    If you are in fintech, SaaS or any performance-driven category:

    A repeatable UGC system instead of random one-off videos.

    Creators who fit both your audience and your risk profile.

    Scripts your legal team can approve.

    Content that feels native, human and scroll-stopping.

    Ready to scale your UGC marketing?

    Let’s build your always-on UGC engine. Get a proposal within 24 hours.

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