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    Performance-focused vitamin UGC
    rooted in authentic everyday routines

    Engaging supplement content without generic advertising - with every health claim, dosage disclaimer and pharmacy-grade requirement handled precisely.

    32+
    UGC videos
    8
    Content creators
    100%
    Health-claim
    compliant

    The challenge: vitamin marketing can feel clinical and is strictly regulated

    The goal was to introduce Multivita Super Pore effervescent tablets as a natural, effortless part of everyday routines while strictly respecting health-claim regulations, dosage disclaimers and pharmacy-grade standards.

    - No stiff or over-dramatised supplement pitches.

    - No over-promising or unapproved health claims.

    - Mandatory on-screen health-claim text whenever benefits such as energy, immunity or mental focus were mentioned.

    - Content needed to work across organic social media, paid advertising and Orion's Super Pore landing page.

    Our solution: a compliant UGC production system

    Concept and audience angles

    • • Busy workday and office routine: effortless vitamin intake during hectic schedules and meetings.
    • • Taste and experience: refreshing orange flavour and an effervescent-tablet demonstration without a clinical vitamin feel.
    • • Active lifestyle and focus: simple daily routines built around energy, immunity and mental performance.

    Scripts and compliance

    • • Script drafts were approved by Orion before filming.
    • • Mandatory text overlays were synchronised with health claims about B vitamins, vitamins C and D, and vitamin B5.
    • • Safety and dosage disclaimers were included in the closing overlays, including “For adults. One effervescent tablet daily.”

    Multi-format delivery and raw assets

    • • 16 completed, social-media-optimised videos created with eight diverse creators as part of a 32+ video package.

    What happened

    Frictionless script and compliance reviews

    Pre-approved scripts and precise overlay guidelines prevented regulatory friction during feedback rounds.

    A ready-to-use long-term asset library

    Final videos and complete raw footage gave Orion adaptable assets for organic and paid channels under a 10-year licence.

    Everyday routines built instant trust

    Direct-to-camera delivery, real kitchen and desk settings, and clear product demonstrations made the experience believable.

    Why this matters for your brand

    If you represent a pharmaceutical, wellness or supplement brand:

    A repeatable system can turn complex health regulations into engaging, authentic video content.

    Pre-approved compliant scripts protect your brand from slow revision loops and compliance risks.

    Full raw-footage rights give your marketing team long-term creative freedom across channels.

    Strong hooks and relatable product demonstrations guide consumers from social feeds to store shelves.

    Ready to scale your UGC marketing?

    Let’s build your always-on UGC engine. Get a proposal within 24 hours.

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