From impulse TikTok traffic
to direct room bookings
How we challenged hostel stereotypes and brought the Helsinki experience into young and international travellers’ feeds.
in 14 days
pages
The challenge: a hostel is seen as just a cheap bed
Eurohostel offers shared kitchens, Finnish saunas, a seaside Katajanokka location and free guided walks, but hostel stereotypes hid those advantages.
- Sending TikTok traffic to a generic booking engine hurt conversions.
- The campaign needed native vertical video that spoke naturally to travellers.
- Performance had to stay efficient and measurable through to the booking system.
Our solution: a UGC engine and conversion funnel
Scripted creator roles
- • Community stories built around events, interviews and guided walks.
- • City-adventure content comparing hostels and hotels.
- • Solo-travel content featuring Helsinki and authentic Finnish sauna culture.
Native bilingual content
- • Finnish speech paired with English on-screen text.
- • Professional interview audio without losing the native social feel.
- • Vertical videos designed to feel natural in the feed.
A custom mobile funnel
- • Three mobile landing pages built around the brand, sauna and price.
- • UGC videos and a direct booking button on every page.
- • Rapid testing and optimisation without a heavy IT project.
What happened
"Yes, these are exactly what we were looking for. The creator felt natural... The landing-page versions look great!"
CPC below €0.07
Native vertical video and a focused mobile page kept click costs exceptionally low.
More than 4,000 clicks in 14 days
Traffic went directly to the booking journey instead of a generic homepage.
Sauna and community angles won
Testing identified the strongest messages so budget could move toward winners.
Video and landing page worked as one funnel
The content and page continued the same message, reducing drop-off.
The winning landing page
The strongest version combined clear benefits, one visible booking button and a UGC video carousel.
Why this matters for your brand
If you work in travel, hospitality or experiences:
A video alone is not enough - it needs a seamless mobile path to conversion.
Real people and a genuine atmosphere can outperform polished advertising.
The opening seconds must stop the scroll.
Testing different angles shows where your media budget belongs.
Ready to scale your UGC marketing?
Let’s build your always-on UGC engine. Get a proposal within 24 hours.